@article{sywh2112457465742196737,
  title = {企业的品牌策划理念转型对市场营销策略的影响机制研究},
  author = {邵群},
  journal = {商业文化},
  year = {2025},
  number = {8},
  pages = {128--130},
  issn = {1006-4117},
  url = {https://journal.zazhitong.com/sywh/articles/2112457465742196737},
}