@article{sywh2112457450802085890,
  title = {龙年春节营销,赢家为何是海尔智家?},
  author = {文华},
  journal = {商业文化},
  year = {2024},
  number = {5},
  pages = {32--35},
  issn = {1006-4117},
  url = {https://journal.zazhitong.com/sywh/articles/2112457450802085890},
}